About Us
Our team
The People Praxis was built on a simple observation: most organizations recognize that their communication strategies are broken, yet very few can pinpoint exactly where or why. Giselle brings the research and cultural depth needed to understand how meaning is constructed — and why the same message resonates differently depending on the recipient's experiences and what feels safe to act on. Laura contributes her operational and systems change expertise to assess the costs of these breakdowns and determine what it takes to achieve team alignment at the structural level. Together, they address the problem from both ends.
About Our Team
Giselle Rivera-Flores
Giselle Rivera-Flores’ work is situated at the intersection of culture, communication, and systems change, with a focus on how identity, power, and belonging are produced and negotiated in everyday contexts.
Through applied storytelling and strategic communication strategies, she examines the lived realities of Latino communities and the structural conditions that shape visibility, access, and participation. Her work is grounded in reflective practice, community-based knowledge, and an understanding of communication as both a cultural process and an institutional mechanism.
Across her practice, she prioritizes people-centered approaches that emphasize listening, sense-making, and team alignment between values and action. Her work advances the belief that sustainable change requires communicative clarity, relational trust, and sustained attention to the systems that influence organizational behavior and public life, prioritizing long-term impact over symbolic or performative interventions.
Giselle built The People Praxis because she spent years watching organizations invest in communication while never testing what it actually produced. Her work in organizational psychology and the neuroscience of leadership gave her a framework for what most firms miss: meaning isn't transferred through messages — it's constructed by the person receiving them, filtered through identity, power, trust, and history. She brings that lens to every diagnostic, helping leadership teams understand not just what they said, but what people were structurally positioned to hear.
She holds a Bachelor’s degree in Psychology and is pursuing a Master’s in Organizational Psychology.
Laura Gibbons
Laura Gibbons is a seasoned retail planning and operations leader with over two decades of experience guiding complex, multi-channel businesses through growth, change, and systems change. She specializes in developing effective communication strategies that bring clarity to how teams plan, communicate, and make decisions—ensuring that strategy translates into aligned, confident execution.
Throughout her career, Laura has led high-performing teams in merchandise planning and allocation. She has overseen large-scale financial planning processes, built forecasting and reporting frameworks, and guided organizations through major system implementations and operational redesigns. Her work consistently strengthens cross-functional collaboration and improves the flow of information between merchandising, operations, marketing, logistics, and finance.
Laura is known for her ability to diagnose the underlying patterns that shape team performance and to design practical, human-centered systems that promote team alignment. She brings a thoughtful, transparent leadership style and a deep commitment to developing talent and building trust across organizations. Laura brings that operational reality to The People Praxis: not as theory, but as pattern recognition built from lived experience. When she identifies a communication breakdown, she has usually managed one.
Having spent more than two decades inside complex retail and operations organizations, Laura has witnessed strategy dissolve between the boardroom and the floor. She has led teams through system implementations, organizational redesigns, and cross-functional planning processes—and she knows firsthand the costs of misalignment when it goes undiagnosed. Laura brings that operational reality to The People Praxis: not as theory, but as pattern recognition built from lived experience. When she identifies a communication breakdown, she has usually managed one.
She holds a B.A. in Writing, Literature, and Publishing from Emerson College and has completed multiple leadership development programs.