Because communication doesn’t end when a message is sent.

You sent the message. You clarified expectations. You repeated the priorities.
And still, teams moved in different directions.
Some acted immediately. Others waited. Some complied quietly. Others disengaged. From leadership’s perspective, the message was clear. Across the organization, meaning fractured.
This is rarely resistance. It is interpretation.
Communication is sensemaking. People filter messages through their role, their proximity to power, their exposure to consequences, and their history with how similar messages have played out. Before they act, they assess risk. They decide what the message means for them.
When those interpretations diverge, action fragments — even if the message sounded clear.
The space between leadership intent and lived interpretation is the Meaning Gap.
The Meaning Gap Study is a system-level diagnostic that reveals the gap between what leaders intend to communicate and how employees actually understand it. Instead of asking whether a message was “clear,” we examine how communication is interpreted across roles, departments, and levels of authority — and how those interpretations shape trust, risk-taking, and action. Because communication does not end when a message is sent. It continues as people decide:
When those answers vary across the organization, misalignment grows.
Through structured interviews, targeted surveys, and systems analysis, we identify:
We do not assess communication and how it actually functions.
It is often the result of how messages shift as they move across teams and power levels.
During growth, restructuring, strategic pivots, or periods of pressure, organizations move faster than shared understanding can keep up.
What follows looks like:
The Meaning Gap Study™ measures this dynamic and makes it visible — before it becomes cultural drift.


The Meaning Gap Study provides:

The Meaning Gap Study is most valuable when:

When leaders understand how meaning is interpreted across their system, they can correct course early, reduce friction, and lead with clarity under pressure.
The Meaning Gap Study turns ambiguity into measurable insight — and insight into aligned action.
Ready to assess your organization’s Meaning Gap?
Schedule a consult
Communication is at the center of what we do. Let’s connect to discuss what’s happening in your organization — and what clarity could look like moving forward.
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